Video Boosts Web Enquries
19th April 2012
Online video boosts berthing enquiries within days of its introduction to the Mayflower Marina website. The video features footage of the marina and Princess Yachts luxury motor cruisers. The video was designed to create a 'feel good' image.
Stephen Auty, CEO Beechwood said “When we talk to clients,we always recommend video because we know video works. We use web video like a TV advert - we can say more in a few seconds than 100's of words on a web page. People buy for lots of reasons but one big reason is positive emotions. Seeing a boat crusing at high speed across the sea is very appealing. The Mayflower Marina video was always about lifestyle and choosing the right location. Interestingly enough enquiries have doubled, so its working.”
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