Digital Audiences Go For Gold with Olympic Demand
14th August 2012
Whilst British athletes were winning medals for their performance at the Olympic games, the BBC digital channels delivered a record beating performance online.
BBC Sport online recorded 55 million visitors from computers, smart phones and tablets around the world with 37 million connecting in the UK. This was up from 32 million visits during the Beijing Games.
The Games TV coverage delivered the biggest national television audience ever in the UK with 51.9 million people or 90% of the UK population, watching at least 15 minutes of coverage.
When you compare that with 37 million UK watching on computers and smart phones its easy to see how the Olympic Games have created a new world record for digital coverage.
The record breaking use of mobile devices shows that this delivery channel has now come of age. The demand for mobile video rocketed during the course of the games, with 106 million requests for online video during the games.
According to the BBC people “have their mobiles with them 24/7, and have been using our app and mobile website to keep up to date with the action wherever they are."
The most streamed online videos were the tennis singles final matches in which Serena Williams and Andy Murray won gold medals. They were requested 820,000 times by various internet devices.
Interestingly around 2 million people downloaded the BBC's Olympics smart phone app on both Apple's iOS and Google's Android and 9.2 million browsed the BBC’s mobile website.
Stephen Auty CEO Beechwood said “The record breaking figures are impressive but what is truly impressive is the huge demand both in the UK and worldwide is the use of mobile devices to access the games. Congratulations to the BBC digital team, this was a largely unsung but brilliant Olympic performance!”
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