Online Marketing Case Studies

Beechwood Communications brings the Mayflower Marine sailing back to forefront of marina marketing in the UK. A new website design featuring strong bold sailing pictures, lifestyle images and videos positioned the marina as a great location to berth a boat. The target market is boat owners across the Southwest, M4/M5 corridor looking for an alternative places to berth their boat. Rich media and SEO campaign management were used to to achieve page 1 positions for range of key words.

RESULTS
1. Page 1 position 1 for range of important key words
2. Visitor Traffic +20%
3. New Visitor traffic +15%

Championship Rugby Club Plymouth Albion hire Beechwood Communications to upscale its online image in a bid revive its flagging support. The new website design aim was to engage with supporters and sponsors with news events and entice them back into the stadium.

The website design features use of vibrant colours and player action shots to a convey a feeling of positive energy. The website was launched prior to an investor pulling out of an investment in the club. The websites launch was put to good use in helping raise to £250,000 and keeping supporters up-to-date with events on and off the field.

Despite the problems, Beechwood supported the club throughout working closely with the club. The results for the first 6 months showed that the website attracted more visitors and more support. Beechwood give you more!

RESULTS
1. +5% increase in visitors
2. Page views +27.80%
3. Pages Visit +22.91%
4. Avg Visit Duration +11.06%
5. Bounce Rate reduced by -10.31%

Beechwood Communications develop mobile website design for major visitor attraction in Edinburgh, attracting over 300,000 visitors a year. The new mobile website design aim was to engage with visitors arriving in Scotland and looking for things to do and visitor attractions. The mobile website designed to allow impulse decisions and it included e-vouchers to be redeemed on mobile phones. The campaign significantly increased website traffic and the high level of voucher redemptions proved that the investment was extremely profitable.

Beechwood Communications launch major online marketing campaign for Hansteen Holdings. Hansteen, with its head office in London, is a major player in the European commercial property market. On the back of a major re-build of their property website, the objective was to grow traffic quickly across Europe using PPC and implement an SEO campaign to achieve page 1 rankings for key words and phrases. The online campaign managed by Beechwood included paid search campaign PPC and SEO search engine optimisation in UK, Germany, Netherlands, and Belgium.

The campaign significantly increased website traffic and online sales enquiries.

RESULTS
1. Visits +21.30%
2.Pageviews + 22.72%
3.Pages / Visit + 1.17%
4. Avg. Visit Duration +1.42%