SEO Company - Expert Search Engine Optimisation (SEO)

SEARCH ENGINE OPTIMISATION

It is a fact of life that it is becoming harder for businesses to achieve page one positions for selected key words. Competition is fierce.

Advertising agencies and design agencies rarely have in-house SEO skills to build a fully optimised website.

It is not uncommon for clients to have to undergo a complete rebuild of their website and in some cases this can happen only months after launching a new website.

A badly constructed website focusing purely on design issues will result in poor ranking search positions, low levels of web traffic and low conversion rates.

Achieving top search engine rankings across a range of search engines and key words start with the website design.

As search engine optimisation SEO consultants, we can help your build your website to achieve high search engine rankings using targeted key word and optimisation strategies.

Search engine optimisation is built into all our website designs (see web design process) plus we provide ongoing top ranking SEO services in our service contracts.

If your website is not performing or you are about to embark on a new web project, new website or a rebuild please contact us it will probably be the best decision you can make. Remember we give you more.

SEARCH ENGINE OPTIMISATION PROCESS

• Stage 1: Evaluate
  
  The fundamental approach to achieve good search engine rankings is to review your current website. The major point is how many people is the website attracting, what is the quality and the conversion rates?
  
  This will help you create a web design brief; the evaluation should help you focus on commonly used terms for your target market (key words). If you need help at this stage, contact Beechwood we will be happy to assist.
  
  
• Stage 2: SEO Analysis
  
  Once we have received the brief Beechwood will undertake SEO research into matching the brief with the current key words used on the site and popular key word searches. We will look at key words, traffic volumes, competitor's page rankings, page optimisation and technical aspects of the site.
  
  
• Stage 3: Search Engine Optimisation
  
  Once the client brief and research have been collated we can create a plan of action.
  
  In most cases this involves redesigning and rebuilding the website. See our web design process.
  
  The plan goes into the web design brief so that the creative team and developers can make sure the search engine optimisation is linked to the aims and goals of the website.
  
  
• Stage 4: Build and check
  
  Once the website has been created we check the site technically and ensure that all the keywords are in place and optimised. Meta tags and descriptions are added and on sign off the site will be submitted to the major search engines and directories. At this stage we will take a check of page rankings of the old site and its key word performance, this will allow us to bench mark the new website's progress.
  
  
• Stage 5: Monitor Results
  
  Once the website is operational we monitor the web positioning and make tweaks where required to maximize the search engine optimisation.