PPC Campaign Management Service

Beechwood provide a Pay Per Click (PPC) advertising campaign service designed to work alongside free organic listings. (PPC adverts are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages).

Google Adword campaigns can deliver cost effective traffic to your website.

Online marketers accept the fact that PPC campaigns (pay per click advertising) play an important role in ensuring websites appear on page one.

Our experienced PPC management team optimises sponsored link campaigns to ensure page 1 dominance at cost effective click through (CTR) rates and conversions.

Many businesses do not have the in-house expertise to run effective PPC campaigns. For many companies it can prove to be a costly and unproductive way of generating web traffic.

With Beechwood we will give you more... more clicks... more conversions.

PPC ADVERTISING BEECHWOOD BENEFITS

• 1) No waiting
  
  Organic search can take months and in some cases years to achieve top page 1 rankings. We get your can place your paid search adverts on page 1 within hours.
  
  Driving visitor traffic to your website, instantly.
  
  
• 2) Control
  
  Free organic listings are based on complex algorithms which determine the rankings of websites. As a result the level of control of free listings is limited. With PPC (paid search) we can be control the delivery and placement of your sponsored links (paid adverts).
  
  
• 3) Descriptions
  
  How your free listing appears on Google is pretty much determined by Google. With paid for text or display adverts the content can be controlled and linked directed to specific PPC landing pages.
  
  The advantage of this approach is to reduce BOUNCE rates and increase conversions. The content of adverts can changed at any time and multi versions of the text can be used to determine the best performing adverts over time.
  
  
• 4) Conversions
  
  Paid advertising can relate the key words, campaigns and creative treatment to conversions, this allows us to maximise the ROI.
  
  
• 5) PPC Reporting
  
  Reporting tools provide information on the best performing key words and adverts. This enables campaigns to be optimised to achieve better conversions rates.
  
  
• 6) Marketing Mix
  
  PPC allows maximum flexibility; campaigns can be set up, paused or set to appear at specific times of day or week. This can help maximise campaign effectiveness and offer a useful tactical tool to boost enquiries.